The multinational company Logicom has been the premier partner of the historic Cyprus Marathon since 2015. We discussed with Aline Hobeika, the Marketing Manager of Logicom, about the partnership between Logicom and the Cyprus Marathon.
Aline has been working for Logicom for the past 20 years. She started as the Marketing Officer of their subsidiary in Beirut, Lebanon and moved to Cyprus back in 2008. She currently holds the position of Marketing & Communications Manager for the Group’s Distribution Division.
Here’s what Aline shared with us!
Tell us a little bit about Logicom
A.H.: Logicom is an international group of leading Information Technology companies with headquarters in Nicosia, Cyprus. The Group’s activities include:
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The regional wholesale distribution of Technology Solutions & Services.
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The provision of turnkey integrated solutions including Business Consulting Services, Business Software, and IT Infrastructure Solutions as well as Managed Services.
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Investments in two desalination plants and in Demetra Holdings PLC.
Why did Logicom chose to partner with the Cyprus Marathon?
A.H.: Our collaboration with the Cyprus Marathon started in 2015 when the organizers approached us to sponsor the event. Their professionalism and enthusiasm in presenting their plans for the oldest Marathon event in Cyprus, as well as their vision for its future evolution, triggered this partnership. Their passion resonated with our company values and decided to join efforts and partner in this journey.
This feeling, coupled with what this sporting event promotes to our community, such as health, physical activity, competitiveness and team spirit, as well as showcasing what our beautiful Mediterranean island has to offer, helped us make the decision to start this relationship and become the event’s official main sponsor. It is important to note that all these attributes are aligned with our Group’s Corporate Social Responsibility approach, and its contribution to the local community.
What do you want to achieve through this partnership?
A.H.: This partnership enables the Logicom Group to pass the message of the benefits of exercise, maintaining a healthy lifestyle, respecting competitors, following rules, teamwork and bringing people together despite their various backgrounds and creating a social bridge between them. It is the ideal platform to encourage people to rethink their lifestyle and consider changing it to their benefit and bring quality and balance into their lives. Partnering with a sporting event, such as the Cyprus Marathon, reflects Logicom’s drive for excellence and fulfils its desire of achieving new heights.
